Creativity. Community. Purpose.

case studies


New tribes are bred not born. We’re in it for the marathon. Iowa Donor Network is the federally designated Organ Procurement Organization for Iowa whose mission is to transform lives through organ and tissue donation. They’re one of 58 such nonprofits around the country. Their online presence? It’s the largest online Donate Life tribe in the nation and the fifth largest in the world.

New Tribe has built a sense of community around Iowa Donor Network’s mission. Using a combination of high quality original content and a steady drip of inspiring user-generated content, New Tribe is helping Iowa Donor Network resonate with an increasing number of followers. We tug at the heart strings through storytelling reeling new followers in to create mission loyalists who are primed for the call to action — to register as donors, to financially support its mission and turn up to its events.

By the numbers:

  • From 5,000 to 95,000 followers in three years.

  • 440,000 people reached on average every week.*

  • 36,000 people engaged on average every week.*

  • $26,300 raised directly through Facebook in 12 months.

  • 62% increase in event attendance.*

  • Campaigns led to three-fold increase in online organ donor registrations.  

  • Created #facesofdonation campaign with 2 million+ people reached.

  • Produced #lifelovelegacy films with 100K+ video views.

    (*Q1 2019)

Craft Whiskey TRIBE

Results worth toasting to. RackHouse Whiskey Club is a subscription box startup delivering for craft distilleries and for its members in 40 states. Through storytelling, RackHouse isn’t just any old subscription box, they’re building a community of premium craft whiskey drinkers. And New Tribe Media has been there every sip of the way.  

Since launching in 2018:


  • 350,000 video views.

  • 108,000 minutes of video viewed.

  • Hundreds of boxes shipped nationwide.

We experienced a 372% increase in revenue that can be traced directly back to the work New Tribe Media did. They are very professional, communicates well and will help create a plan to accomplish your goals.
— RackHouse Whiskey Club


Interested in partnering? Get in contact and let’s build a new tribe together.